Although our official launch for Spectrevids isn't until the beginning of December, we wanted to offer a taster of what's to come, and so we're trying out this site now. It's been several years in the planning and whilst our video products have been well and truly tested, we wanted to give the website a test run too. With a simple pricing structure and a clearly detailed production process for each package, the website itself is the most honest and transparent I've seen in the UK. For the Spectrevids concept, and especially with the website, the challenge has been to take a highly creative process like video, and to turn that into an off-the-shelf commodity that customers can decide to buy on the basis of the information we provide through our online presence.
It hasn't been easy to arrive at prices that offer fantastic value for money yet which also allow us to deliver consistently professional quality and friendly customer service. However, we've applied a great deal of thought, testing and research to make sure that we get this business model right first time, and what we've produced 9 packages in areas where we've seen the most demand.
In essence, what we've come up with is a one-stop-shop for small to medium sized organisations for whom 'corporate video' was once an expensive and inaccessible luxury; a luxury that, with the explosion of online marketing and social media, has now become a nagging necessity. We've made it affordable and easy to understand. We do the tricky bits, from developing strong script ideas to placing the video online. And we even monitor the videos' online performance to help ensure that customers get results.
I hope visitors find this new site useful and easy to use, but I'd welcome comments from anyone who can think of improvements we should be making at this early stage (any messages of encouragement would be welcome too, of course!) My email address is firstname.lastname@example.org